07872 822884 paul@born.uk.com

Meet the Born Team

Paul Heaton. Lead Makeup Artist and MD

Paul is Born’s Managing Director and the feminisation specialist makeup artist. Paul looks after Born’s marketing and business strategy and has over 20 years’ experience in design and marketing communications.

Combining his skills as a communications professional with his business experience managing marketing campaigns and creative teams, Paul co-ordinates how we reach out to people and engage with them.

Paul’s visual talents extend to being a makeup artist specialising in feminisation. He honed these skills under the tutelage of a well known trans feminisation makeup artist. Paul organises Born’s various events and sometimes gives free makeup tasters at the events.

Paul’s established career as an award-winning designer has included working as a team leader for the notable design agency Chase Creative Consultants before setting up his own successful design agency, Reform Creative

With a wide range of clients including the Arts Council, the BBC, Cooperative Bank, the Royal Exchange Theatre and the Welcome Foundation, Paul’s experience in design and marketing communications makes him ideally suited to look after Born’s public face.

Devising strategic marketing solutions for Born’s business objectives, Paul is fully committed to our mission to improve the lives of trans and non-binary people by offering them practical help and advice, and working to boost their confidence and self-esteem.

Sam Marshall. Beauty Treatments

Sam is Born’s beauty specialist based in Manchester. She is skilled in waxing, brows and lashes, tanning, manicures, pedicures, gel nails and facials. Get rid of unwanted hair and pale skin and start feeling more confident about your appearance today.

Sam has worked with trans clients for six years her first when working at Harvey Nichols but been part of the Manchester LGBT community for 11 years.

Sam has the ability to put people at ease and her vast knowledge of beauty enables her to tailor make your ideal treatment plan to enhance your path.

Sam writes for trade publications, local newspapers and magazines, has appeared on local and National Radio and is also on the Hair and Beauty Industry Authority Advisory Committee.  She has worked with many brands and her skill set covers nearly all beauty services available today.

Sue Addlestone. Voice Training

Sue is Born’s speech and voice therapist, specialising in transgender voice training. Sue qualified with a degree in speech pathology and therapy from Manchester University in 1986 and has since worked in Australia, Salford, Manchester and Stockport.

During her career, Sue has worked with both children and adults with a range of speech and language difficulties. Her work has been in the following settings: a special school, mainstream schools, health centres and NHS hospitals. Her work as a lecturer for students on the Speech Therapy degree course (Manchester Metropolitan University) helped in the training of future speech therapists. In addition Sue has a Certificate in counselling, family therapy and expertise in a cognitive behavioural therapy.

Sue is published: ‘The Sourcebook of Practical Communication’ first published by Speechmark press.

Sue featured on North West News about Speech Therapy and voice. Her successful treatment for a female vicar enabled this lady to return to work, which she had been forced to give up due to voice loss.

In her NHS role, Sue is head of the voice service and has extensive experience in treatment of transgendered voice. She works as lead therapist with ENT Consultants in designated voice clinics within a hospital and also has training in counselling. Sue has worked as a lecturer and examiner on the speech therapy graduate course at MMU (Manchester Metropolitan University).

Jo Maddox. Mentor

Jo is a trans female, currently working as a mentor specialising within the Trans* community. In the last two years, she has had the passion for helping others by sharing her in-depth knowledge in the community. Jo finds the satisfaction very positive and continues to strive helping others.

Jo has helped people by listening, giving honest feedback, including guiding you into making the right decisions for yourself. She is there to be a role-model, and will be someone you can learn to fully trust. As a Mentor will inspire you, guide you, and expect you to give your best efforts into becoming the person you want to be.

As a Mentor, she can listen, guide and signpost

Mentoring is different than a friend. A Mentor is someone who has already been through and past an experience, and is willing to be a strong, responsible advisor to help you clarify and reach your own goals.

Jo normally works on a week basis of catch up, every 2 weeks if a mentee needs it ie. goals challenges. If mentoring is going well this can change to every 4 weeks.

Jo can provide practical support with issues such as:

  • Social and medical transition
  • Exploring gender identity
  • Coming out
  • Being ‘stealth’ / negotiating disclosure
  • Offering practical support and take a problem-solving approach
  • Providing appropriate information (and researching together) around gender identity
  • Demonstrating an understanding around transgender identities including non-binary identities and gender variance
  • Managing anxiety or stress

Contact details for Jo:
Mobile: 07999 114056
Skype username: JoJoMaddox1_1

First 30min FREE chat via Skype or phone. If you wish to continue with Jo the cost is £10 per hour to work with the mentee.

To book with Jo contact Born on paul@born.uk.com

Barbara Guest. Behavioural Change Practitioner

Barbara is Born’s behavioural change practitioner and works with any type of emotional or physical issue that blocks people from being balanced and happy.

Originally from London, Barbara re-located to Shropshire in 2006 and then to Salford in 2015. Following a successful business career, she left corporate life after 21 years and re-trained as a Clinical Hypnotherapist and Stress Manager before discovering Emotional Freedom Techniques (EFT) which changed the way in which she now works.

EFT is a form of energy psychology that delivers rapid results that are usually permanent. It works by enabling the client to let go of identified issues such as upsetting memories, behavioural triggers and responses and to overcome unwanted emotions such as guilt, shame, jealousy and so on. When these energy blocks are released, they no longer have an impact on decision-making and choices and the client is ‘emotionally free’ from the issue.

Passionate about helping people to change behaviour that isn’t working for them, Barbara works with clients from many different backgrounds with diverse issues including anxiety, Post Traumatic Stress Disorder, lack of confidence, low self-esteem, many types of fear, habits, addictions, panic attacks, grief, anger and many more. In addition to one-to-one sessions, she also runs workshops designed to help people make changes to their lives.

Barbara has been in private practice since 1999 and worked for 3 years at a Women’s Refuge  working with women who had survived domestic abuse. Her philosophy is:


“There is no right or wrong way to feel but if how you feel isn’t working for you, it can be changed”


To book with Barbara call 0161 708 9732 (Monday – Friday, 09:30 – 6pm) or click the button below

Michelle Manley. Relationship & Career Coach

Hello, I am a Relationship, Dating and Career Coach. I will help you to feel feminine AND strong whilst flourishing in the workplace AND melting into the arms of a partner deeply in love with you.

As for my story,  I had a successful career and a history of unsuccessful relationships.  

The more unsuccessful the relationships I had, the more I put my energy into my work.

I was already a great advocate of coaching; having seen the positive effects it had had on my career, when I turned to see whether relationship coaching could help me with my love life.

What I learnt, and went on to experience, turned everything I believed about relationships and men on its head.  And at the same time, it all made common sense and explained what I’d been doing wrong all that time.

I went on to test what I had learnt in my working life and that transformed too.

I started to feel ‘me’ in the workplace. My confidence and trust in myself built and I felt truly comfortable in what I was doing for the first time in my working career.

There’s a lot more to it, but in a nutshell, men and women are fundamentally different in the way they think, feel and communicate.

What I had been doing was acting like a ‘man’ in both my relationships and my work.  This is why I didn’t feel like ‘me’ in work and why I wasn’t getting what I needed in my relationships.

As soon as I connected to my feminine energy the whole thing changed and I started to Have It All.

I started to share what I discovered with others and that was the beginning of my journey to becoming a coach.

Today I feel privileged and excited to share what I know works with women all over the world.

Find out more here: Coaching For Trans Women

Born | North Manchester | 07872 822884 | paul@born.uk.com | Privacy Notice | Terms of Use | Terms of Sale | Returns Policy

Branding, Website design and build by Reform Creative.